Cookies are small text files that a website stores on your device to remember things about your visit. This policy explains how Machine Valley and our partners use cookies and similar technologies, why we use them, and how you can control them.
We have tried to keep this page short and honest. We do not use cookies to build advertising profiles of you, we do not sell cookie data, and no cookie is required to read anything on this website.
1. What cookies are
A cookie is a file placed on your browser that lets a site recognise your device on later visits. Related technologies - local storage, pixels and software development kits - work in similar ways and are covered by this policy. Some cookies are "session" cookies that disappear when you close your browser; others are "persistent" and remain for a defined period.
2. The cookies we use
We group the technologies we use into four categories, ordered from the least to the most intrusive:
Strictly necessary
These are essential to make the site work - for example, to remember your cookie choices or to keep a secure session. They cannot be switched off because the site would not function without them, and they do not track you across other websites.
Performance & analytics
These help us understand, in aggregate, how visitors use our site: which pages are popular, where people drop off, and how fast pages load. The information is used to improve the site and is not used to identify you personally. Analytics cookies are only set where permitted by the law in your region and, where required, with your consent.
Functionality
These remember choices you make - such as your preferred language or region - so that you do not have to set them again on every visit. Disabling them makes the site less convenient but does not break it.
Advertising & targeting
Machine Valley does not run third-party advertising on this website. Where we ever measure the reach of our own communications, we do so in a way that respects your privacy and never sells your attention to someone else.
3. Third-party cookies
Some cookies are set by services we rely on - for example a hosting or analytics provider - rather than by Machine Valley directly. These providers act on our instructions and are bound by contracts that limit how they may use the data. We keep the list of third parties deliberately short, and we review it regularly.
4. How to control cookies
You are in control. You can:
- Set or change your preferences in the cookie banner shown on your first visit, where one is required;
- Delete or block cookies through your browser settings, which let you clear all cookies or block them site by site;
- Use private or incognito browsing so cookies are discarded when you close the window; and
- Use the opt-out tools offered by common analytics providers.
Please note that blocking all cookies may affect how parts of the site behave. Instructions for managing cookies in the most common browsers are available in each browser's help documentation.
Consent and your choices
Where the law requires it, we ask for your consent before setting any non-essential cookie, and you can withdraw that consent at any time by clearing your cookies and updating your preferences. Rejecting non-essential cookies never prevents you from using the site.
5. Do Not Track signals
Some browsers send a "Do Not Track" signal. There is still no common industry standard for how to interpret it, but because we do not track users across third-party websites for advertising, our practices are already consistent with the spirit of such signals. Where a legally recognised opt-out preference signal is sent, we honour it to the extent required by applicable law.
6. How long cookies last
Session cookies last only for the duration of your visit. Persistent cookies last for a defined period stated in our cookie banner or settings, after which they expire automatically. We do not set any cookie for longer than is reasonably necessary for its stated purpose.
7. Changes to this policy
We may update this policy as our use of cookies changes or as the law evolves. When we make material changes, we will update the date at the top of this page and, where appropriate, ask for your consent again.
8. Contact
If you have questions about this policy or about how we use cookies, contact [email protected] or visit our contact page. For a broader explanation of how we handle personal information, see our privacy policy, and for ownership and permitted use of our content, see our copyright & legal notices.